Dear founders, business owner, bosses,
To max out the potential of your team, apply the “Flywheel Effect” in your people.
This concept is developed in the book “Good to Great.”
A flywheel is a heavy revolving wheel used in large machines. It is difficult to push from a standstill, but once it starts spinning it builds momentum, which enables the wheel to turn by itself and create even more of its own momentum, creating a self-reinforcing loop.
In the business context, here’s the Flywheel of Amazon:
“Lower prices led to more customer visits”
“More customers increased the volume of sales and attracted more third-party sellers to the site”
“That allowed Amazon to get more out of fixed costs like the fulfilment centers and the servers needed to run the website”
“This greater efficiency then enabled it to lower prices further.”
The beauty of the flywheel effect is you can accelerate the spin by pushing any part of the loop.
So what is the flywheel you can use for your people?
The “Empathy -> Trust -> Intrinsic Performance Flywheel:”
1. “I see the awesomeness in you”
2. “boss sees the awesomeness in me”
3. “Boss, witness my awesomeness”
1. “I see the awesomeness in you” …