One of the more difficult things to convince the team to sell was official Apple iPhone cases.
They were well crafted, did great in drop tests, but were 4-5 times more expensive than other cases in the market.
Apart from selling to fan people, or telling customers “these are made by Apple and have the official logo on them,” how else could you sell these?
You have to treat them like a $2,000 door to door vacuum cleaner sale. You have to take the time and chip at it. You have to throw the (sales) kitchen sink at it.
This is a difficulty:”hard” practice that all sales should work on.
And it’s one of the most satisfying deals to close. Someone trust you enough to spend $50 on a phone case.