We Need To Land The “Why What How” Plane

Why should leaders get good at articulating the “Why What How framework? It helped founders & leaders clarify their manifesto and crystallize their teamsโ€™ purpose, process, and culture.


What are the 2 frameworks
1. Connecting the jฬถaฬถrฬถgฬถoฬถnฬถsฬถ dots:
* ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ sells the ๐—ช๐—›๐—ฌ
* ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ is the ๐—ช๐—›๐—”๐—ง
* ๐—–๐˜‚๐—น๐˜๐˜‚๐—ฟ๐—ฒ defines the ๐—›๐—ข๐—ช

โฃใ€€Leadership is convincing the teams that they will be led to realize a meaningful vision. Leadership is helping people translate the companyโ€™s vision into their individual purposes. It is articulating โ€œwhy we ought to do what we do.โ€โฃ
โฃใ€€Management is turning the vision into goals and tangible definitions of progress. It figures out the who, the processes, and the resources. Management makes it possible for people to spend their energy reaching these goals together. โฃ
โฃใ€€Culture defines the norms- expected behaviours around how goals should be accomplished. It defines what is allowed, celebrated, and punished. Culture is the standards of quantity, quality, and speed. โฃ

2. Punchy 3-liners
โฃใ€€๐—ฃ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐—ฒ๐˜€ are ๐—ช๐—›๐—ฌ he does it
โฃใ€€๐—ฅ๐—ฒ๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ๐˜€ are ๐—ช๐—›๐—”๐—ง he uses to do it 
โฃใ€€๐—ฃ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ are ๐—›๐—ข๐—ช he does it

Ok. How?
โฃใ€€Try these at home.๐Ÿค“