Why should leaders get good at articulating the “Why What How framework? It helped founders & leaders clarify their manifesto and crystallize their teamsโ purpose, process, and culture.
aka,๐ฌ.
What are the 2 frameworks
1. Connecting the jฬถaฬถrฬถgฬถoฬถnฬถsฬถ dots:
* ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ sells the ๐ช๐๐ฌ
* ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ is the ๐ช๐๐๐ง
* ๐๐๐น๐๐๐ฟ๐ฒ defines the ๐๐ข๐ช
โฃใ๐ฑDouble-clickโฃ
โฃใLeadership is convincing the teams that they will be led to realize a meaningful vision. Leadership is helping people translate the companyโs vision into their individual purposes. It is articulating โwhy we ought to do what we do.โโฃ
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โฃใManagement is turning the vision into goals and tangible definitions of progress. It figures out the who, the processes, and the resources. Management makes it possible for people to spend their energy reaching these goals together. โฃ
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โฃใCulture defines the norms- expected behaviours around how goals should be accomplished. It defines what is allowed, celebrated, and punished. Culture is the standards of quantity, quality, and speed. โฃ
2. Punchy 3-liners
โฃใ๐ฃ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐ฒ๐ are ๐ช๐๐ฌ he does it
โฃใ๐ฅ๐ฒ๐๐ผ๐๐ฟ๐ฐ๐ฒ๐ are ๐ช๐๐๐ง he uses to do it
โฃใ๐ฃ๐ฟ๐ผ๐ฐ๐ฒ๐๐๐ฒ๐ are ๐๐ข๐ช he does it
Ok. How?
โฃใTry these at home.๐ค