Why should leaders get good at articulating the “Why What How framework? It helped founders & leaders clarify their manifesto and crystallize their teams’ purpose, process, and culture.
What are the 2 frameworks
1. Connecting the j̶a̶r̶g̶o̶n̶s̶ dots:
* 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 sells the 𝗪𝗛𝗬
* 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 is the 𝗪𝗛𝗔𝗧
* 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 defines the 𝗛𝗢𝗪
Leadership is convincing the teams that they will be led to realize a meaningful vision. Leadership is helping people translate the company’s vision into their individual purposes. It is articulating “why we ought to do what we do.”
Management is turning the vision into goals and tangible definitions of progress. It figures out the who, the processes, and the resources. Management makes it possible for people to spend their energy reaching these goals together.
Culture defines the norms- expected behaviours around how goals should be accomplished. It defines what is allowed, celebrated, and punished. Culture is the standards of quantity, quality, and speed.
2. Punchy 3-liners
𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 are 𝗪𝗛𝗬 he does it
𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀 are 𝗪𝗛𝗔𝗧 he uses to do it
𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 are 𝗛𝗢𝗪 he does it
Try these at home.🤓