Why You Should Sell Over-prized iPhone Cases

One of the more difficult things to convince the team to sell was official Apple iPhone cases.  They were well crafted, did great in drop tests, but were 4-5 times more expensive than other cases in the market.  Apart from selling to fan people, or telling customers “these are made by Apple and have the… Continue reading Why You Should Sell Over-prized iPhone Cases

Lose Our Shxt At Work?

“Fuxk you guys, do whatever you want. You’re responsible!” Yelled Jobs after he let the team make iTunes available to Windows. *1 “This is a fuxking insult to everything I’ve done at this company … Get out of my office you two jerks!” Said Bill Gates after he let the XBOX team develop its own… Continue reading Lose Our Shxt At Work?

Act 1: The Get Shxt Done Tribe

For almost a year our store was like this, day after day. There were endless chaos. From customers to teammates, everyone was drenched in stench and dread. Hank’s specialty was motivation at scale. During those long days, Hank was the reason we endured. Everyday, he would hit the floor and do his magic. He fanned… Continue reading Act 1: The Get Shxt Done Tribe

There Are No Dots To Connect

This week’s #bossbetter theme has been “connecting the dots,” an idea Steve Jobs shared in his famous commencement speech. I loved it. Isn’t great to believe that destiny will always somehow be on our side? When I looked back, dots did connect:– I spent about a year as a recruiter. I had to interview at… Continue reading There Are No Dots To Connect

10 Quick Tips To Lead at Apple … ?

Here is the thing. Nobody expects “10 Quick Tips To Play Violin At Carnegie Hall.” Violinists spend hours perfecting their craft. There is no shortcut to great art. The same is true for leadership. Nobody should expect “10 Quick Tips To Lead at Apple.” Leadership takes hours of practices to master. There is no shortcut… Continue reading 10 Quick Tips To Lead at Apple … ?

Leading New Apple Product Launches

Apple announced new iPhones. Its stores awaken, roar into motion, and prepare themselves for the most complex human activites on Earth. This is no hyperbole. Hear me out. Everyday, how do we: Unbox thousands of phones before the store opensGet them into the hands of thousands of customers Make 10,000 customers feel cared for (what… Continue reading Leading New Apple Product Launches